The smart blood pressure monitor WM-BP200, body fat scale WM-BF300, and 5 other products have successfully passed CE certification and FDA registration, officially entering the markets of 11 countries and regions including Germany, Japan, and Australia. This major breakthrough marks substantial progress in the brand's globalization strategy and injects new momentum into the company's long-term development.
From its inception, the company formulated a globalization development strategy, viewing overseas markets as important growth points. To achieve this goal, the company has been committed to improving product quality and technological levels for many years and actively pursuing international certifications. CE certification and FDA registration are internationally recognized authoritative certifications with strict requirements on product safety, effectiveness, and quality control. The fact that 5 products have passed these certifications fully demonstrates their strength and competitiveness.
To better adapt to the needs of different overseas markets, WalkerMan Health Technology's R&D team has made targeted optimizations to the products. In the German market, the German version of the APP added a medical insurance data integration feature. Germany's medical insurance system is very comprehensive, and users have high demands for the integration and management of medical data. By connecting data with local medical insurance institutions, users can directly synchronize health data collected by smart devices to their insurance accounts, facilitating insurance companies' assessment of users' health status and providing convenience for users to enjoy insurance services.
The Japanese market has unique demands for product design and details. Therefore, the exclusive product for the Japanese market adopts a washi paper texture design. Washi is traditional Japanese handmade paper with a unique texture and feel, giving a natural and elegant impression. This design not only meets the aesthetic needs of Japanese consumers but also reflects respect for local culture. At the same time, the product's user interface has been optimized to be simpler and easier to use, aligning with Japanese users' habits.
Australia is located in the southern hemisphere with strong ultraviolet radiation, which places higher demands on the product's weather resistance. Therefore, the Australian version of the product has enhanced UV-resistant casing treatment, using special materials and processes that effectively resist UV erosion and extend the product's service life.
To successfully expand overseas markets, strategic partnerships have been established with several internationally renowned distributors. Among them, cooperation with MediGroup, the largest health product distributor in Europe, has opened an important channel for the products to enter the European market. MediGroup has a wide sales network and rich market experience in Europe, providing professional marketing and sales services for the products. Cooperation with Yamada Denki, a Japanese home appliance chain, helps the products quickly enter Japan's mainstream consumer market. With high-quality products and a complete sales channel, the products have achieved a good start in overseas markets, with overseas sales exceeding 3 million yuan in the first month.
The head of international business revealed that to better serve overseas customers, the company has established a European operations center in Munich, Germany, and formed a localized team of 15 people. This team includes professionals in marketing, sales, technical support, and customer service, capable of providing timely and efficient services to European customers. The company plans to increase the proportion of overseas revenue to over 35% within the next three years. To achieve this goal, the company will continue to increase investment in overseas markets, continuously launch new products adapted to different market needs, expand sales channels, and enhance brand awareness.
It is worth noting that, in response to regulatory requirements in different regions, the cumulative investment in product certification has reached more than 8 million yuan. These investments include not only certification fees but also product improvements and testing costs to meet the regulatory requirements of different regions. Although the investment is substantial, it has laid a solid foundation for the company's continuous expansion in the global market.